Pubblicazioni
Articolo pubblicato in rivista scientifica (174)
- de Chernatony L. (In uscita) Examining the role of advertising and sales promotions in brand equity creation
- Pellandini-Simányi L., Akmeraner Kokat Y. (2025) Creativity Re-Distributed: How Digitalisation Changes Creative Advertising Practice
- Mariconda S., Pizzetti M. (2025) How to Counter Fake News: The traditional playbook is insufficient
- Gibbert M., Märcz L. (2023) Fear of the Wolf: Are Human-Wildlife Conflicts Actually Human-Human Feuds?
- Mariconda S. (2023) Organizational reputation: In search of lost time
- Pellandini-Simányi L., Conte L. (2021) Consumer de-responsibilization: changing notions of consumer subjects and market moralities after the 2008–9 financial crisis
- Mengis J. (2021) Technology and the hybrid workplace: The affective living of IT-enabled space
- Pizzetti M. (2021) Augmented self: The effects of smart mirrors on consumers’ self-concept
- Silchenko K. (2020) Mapping moralities of food and health in marketing research literature
- Silchenko K. (2020) Three Decades of Research in Health and Food Marketing: A Systematic Review
- Visconti L. (2019) The Long March from Stonewall to a LGBTQ+ Market
- Visconti L. (2019) Storytelling in the Digital Era: A Meta-analysis of Relevant Moderators of the Narrative Transportation Effect
- Visconti L. (2019) Intertextual Virality and Vernacular Repertories: Internet Memes as Objects Connecting Different Online Worlds
- De Molli F. (2019) Book Review: Tatiana Chemi & Xiangyun Du: Arts-based Methods and Organizational Learning
- Gibbert M., Maślikowska M. (2019) The relationship between working spaces and organizational cultures
- Pellandini-Simányi L. (2019) Legal infrastructures: How laws matter in the organization of new markets
- Mengis J., De Molli F. (2019) The aestheticization of hybrid space: The atmosphere of the Locarno Film Festival
- Gibbert M., Hoorani B. (2019) Designing for impact: the effect of rigor and case study design on citations of qualitative case studies in management
- Mengis J. (2019) Interpreting aesthetic work
- Lepori B., Hoorani B. (2018) Which US and European Higher Education Institutions are visible in ResearchGate and what affects their RG score?
- Mengis J. (2018) Integrating knowledge in the face of epistemic uncertainty: Dialogically drawing distinctions
- Mengis J. (2018) Integrating knowledge in the face of epistemic uncertainty: Dialogically drawing distinctions
- Mengis J. (2018) Interconnecting the practice turn and communicative approach to organizing. A new challenge for collective action?
- Corengia M. (2018) I principi del marketing esperienziale applicati alle cure palliative nel contesto hospice: implicazioni manageriali e sanitarie per il futuro
- Silchenko K. (2018) The other "meta" of meta-analysis: Qualitative and text-based approaches to "analysis of analyses" in marketing
- Pellandini-Simányi L. (2018) Spatializing the future: Financial expectations, EU convergence and the Eastern European Forex mortgage crisis
- Visconti L. (2018) Need for Narrative
- Mengis J. (2018) The Video Production of Space: How Different Recording Practices Matter
- De Molli F. (2017) Book Review: Malcom Miles: Limits to Culture: Urban Regeneration vs. Dissident Art
- Gibbert M., Balachandran Nair L. (2016) Judging by its title: The link between title characteristics and citation count in management research
- Gibbert M., Balachandran Nair L. (2016) Analyzing inconsistent cases in management fsQCA studies: A methodological manifesto
- Mengis J., Petani F. (2016) In search of lost space: The process of space planning through remembering and history
- Visconti L. (2016) A Conversational Approach to Consumer Vulnerability: Performativity, Representations, and Storytelling
- Visconti L. (2015) New Directions in Researching Ethnicity in Marketing and Consumer Behaviour: A Wellbeing Agenda
- Visconti L. (2015) Consumer Well-being Among Shifting Places and Ethnicities
- Visconti L. (2015) Consumer Ethnicity Three Decades After: A TCR Agenda
- La Rocca A. (2015) Commentary on “Storytelling by the sales force and its effect on buyer-seller exchange” by David Gilliam and Karen Flaherty
- Lurati F., Mariconda S. (2015) Does Familiarity Breed Stability? The Role of Familiarity in Moderating the Effects of New Information on Reputation Judgments
- Lurati F., Mariconda S. (2015) Ambivalence and Reputation Stability: An Experimental Investigation on the Effects of New Information
- Lurati F., Mariconda S. (2015) Stakeholder Cross-Impact Analysis: A Segmentation Method
- Visconti L. (2014) The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation
- Comi A. (2014) Diagnosing Capabilities in Family Firms: An Overview of Visual Research Methods and Suggestions for Future Applications
- Visconti L. (2014) Principles and Levels of Mediterranean Connectivity: Evidence from Prada’s “Made in …Worlds” Brand Strategy
- Lurati F., Mariconda S. (2014) Being Known: A Literature Review on Media Visibility, Public Prominence and Familiarity with Implications for Reputation Research and Management
- Comi A. (2014) Beyond Projection. Using Collaborative Visualizations to Conduct Qualitative Interviews
- Visconti L. (2014) Public Markets: An Ecological Perspective on Sustainability as Megatrend
- Visconti L. (2014) Public Markets: An Ecological Perspective on Sustainability as Megatrend
- Hofstetter R. (2014) Revealing Painful Truths: The impact of Friends on Self-Reports of Health-Related Behavior
- Pellandini-Simányi L. (2014) Bourdieu, Ethics and Symbolic Power
- Hofstetter R. (2013) Social ties and user-generated content: Evidence from an online social network.
- Hofstetter R. (2013) How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
- Hofstetter R. (2013) Can’t See the Forest For the Trees: Increased Local Processing in Mass Customization Systems
- de Chernatony L. (2013) The influence of brand equity on consumer responses
- Hofstetter R. (2013) Social ties and user-generated content: Evidence from an online social network.
- de Chernatony L. (2013) Building bank brands: How leadership behaviour influences employee commitment
- de Chernatony L. (2013) Developing and applying a place brand identity model: the case of Slovenia
- de Chernatony L. (2013) Examining the role of advertising and sales promotions in brand equity creation
- Hofstetter R. (2013) How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
- Hofstetter R. (2012) On the Impact of Prior Ideas on Ideation Performance in Ideation Contests
- Hofstetter R. (2012) You Might Not Get What You Ask For: Evidence For and Impact of Non-Wtp Reporting in Willingness-To-Pay Surveys
- Visconti L. (2012) Researchers’ Introspection for Multi-Sited Ethnographers: A Xenoheteroglossic Autoethnography
- Snehota I., Caruana A., Gatti L. (2012) The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management
- Snehota I., Corsaro D. (2012) Creating Value in Business Relationships: The Role of Sales
- Mandelli A. (2012) Branding and Control in Markets as Mediated Conversations
- Mandelli A., Javornik A. (2012) Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands
- Mengis J. (2012) Understanding the role of objects in cross-disciplinary collaboration
- de Chernatony L. (2012) Assessing the Six-Station Corporate Identity Model: A Polymorphic Model
- Corsaro D. (2012) Actors' Heterogeneity in Innovation Networks
- de Chernatony L. (2012) Methodological issues in cross-cultural research
- de Chernatony L. (2012) Facebook “friendship” and brand advocacy
- Corsaro D. (2012) The impact of network configurations on value constellations in business markets — The case of an innovation network
- Snehota I., Corsaro D. (2012) Role of Actors in Combining Resources for Complex Solutions
- Snehota I., Corsaro D. (2012) Perceptions of Change in Business Relazionships and Networks
- Hofstetter R. (2012) Defaults als Navigationshilfen in Produktkonfiguratoren – ein Beispiel aus der Automobilindustrie.
- de Chernatony L. (2011) The influence of culture and market orientation on services brands: insights from Irish banking and retail firms
- Mengis J. (2011) Policy and practice in the use of root cause analysis to investigate clinical adverse events: Mind the gap
- de Chernatony L. (2011) Consumer response to gift promotions
- Hofstetter R. (2011) The Effect of Default Options on Choice - Evidence from Online Product Configurators.
- Hofstetter R. (2011) How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches.
- Snehota I., Corsaro D. (2011) Alignment and Misalignment in Business Relationships
- de Chernatony L. (2011) Within-role, extra-role and anti-role behaviours in retail banking.
- de Chernatony L. (2011) Internalising a brand across cultures: the case of IKEA
- Snehota I. (2011) New Business Formation in Business Networks
- Comi A. (2011) Assessing the Impact of Visual Facilitation on Inter-Organizational Collaboration: an Experimental Study
- Bresciani S., Eppler M. (2011) Augmenting Communication with Visualization: Effects on Emotional and Cognitive Response
- de Chernatony L. (2011) B2B service brand identity: scale development and validation
- Pizzetti M. (2011) Crowd-funding: transforming customers into investors through innovative service platforms
- Corsaro D. (2011) The Formation of Science and Technology Parks
- Snehota I. (2011) Assembling Resources When New Business is Forming
- Visconti L. (2010) Street Art, Sweet Art? Reclaiming the "Public" in Public Place
- de Chernatony L. (2010) Consumer based brand equity conceptualization and measurement: a literature review
- Javornik A. (2010) LSF 2010 - Lugano sustainability forum 2010: Competitive advantage when going sustainable
- Snehota I., Corsaro D. (2010) Searching for Relationship Value in Business Markets: Are We Missing Something?
- Snehota I. (2010) Book review: "In Search of a New Logic for Marketing - Foundations of contemporary Theory" by Christian Groenroos
- Visconti L. (2010) Symbiotic Postures of Commercial Advertising and Street Art: Implications for Creativity
- de Chernatony L. (2010) Thought leadership in brand management.
- Carzaniga A. (2009) Online communication of brand personality: A study of MBA programs of top business schools.
- Snehota I., Ford D. (2009) Analysing Business Interaction
- de Chernatony L. (2009) Brand extension strategies : perceived fit, brand type and culture influences
- de Chernatony L. (2009) Exploring brand sabotage in retail banking
- Hofstetter R. (2009) Bessere Preisentscheidungen durch valide Messung der Zahlungsbereitschaft von Konsumenten.
- de Chernatony L. (2009) Service employee performance: its components and antecedents
- de Chernatony L. (2009) Towards a new conceptualization of branding: theories of the middle range
- Corsaro D. (2009) Exploring the effectiveness of solutions in the ICT Security Industry
- de Chernatony L. (2009) Brand extension effects on brand equity : a cross-national study
- de Chernatony L. (2008) Classifying, identifying and managing the service brand saboteur
- Mengis J., Eppler M. (2008) Understanding and managing conversations from a knowledge perspective: An analysis of the roles and rules of face-to-face conversations in organizations
- Visconti L. (2008) Nuovi Italiani, Nuovi Marketing: Approcci Emergenti per la Conquista del Mercato Etnico Nazionale
- de Chernatony L. (2008) Effect of brand extension strategy on brand image : a comparative study of the UK and Spanish markets
- de Chernatony L. (2007) Winning hearts and minds: business to business branding and the role of the salesperson.
- Eppler M. (2007) Wie Wissen zur Entscheidung kommt
- de Chernatony L. (2007) Exploring managers’ views about brand saboteurs.
- Bresciani S. (2007) Edward Tufte (2006). Beautiful Evidence, Cheshire, CN: Graphic Press. (Book review)
- Eppler M. (2007) .: Knowledge Communication Problems between Experts and Decision Makers: an Overview and Classification
- Eppler M. (2007) Toward a visual turn in collaboration analysis?
- Eppler M. (2007) A Process-based Classification of Knowledge Maps
- Eppler M. (2007) Visual Representations in Knowledge Management
- Wezel F. (2006) Consequences and Antecedents of Organizational Change: "Institutionalizing" the Behavioral Theory of the Firm.
- de Chernatony L. (2006) Conceptualising and measuring the equity of online brands
- de Chernatony L. (2006) Building a political brand : ideology or voter drives strategy
- Lengler R. (2006) Inanspruchnahme stationär-psychiatrischer Versorgung durch Schweizer/innen und Migrant/innen im Kanton Zürich 1995 - 2002
- Wezel F. (2006) Competitive implications of inter-firm mobility
- de Chernatony L. (2006) Consumer-based relationships : a tetrad classification
- Eppler M. (2006) A Comparison between Concept Maps, Mind Maps, Conceptual Diagrams, and Visual Metaphors as Complementary Tools for Knowledge Construction and Sharing
- Wezel F. (2006) Scale and Scope Economies in the U.K. Motorcycle Industry, 1899-1993
- Snehota I., Tunisini Grotti A. (2006) Market Relationships and Corporate Acquisition Outcomes
- Wezel F. (2006) From Scooters to Choppers: Product Portfolio Change and Organizational Failure
- de Chernatony L. (2006) Delphic brand visioning to align stakeholder buy-in to the city of Birmingham brand
- de Chernatony L. (2006) Internal brand building and structuration : the role of leadership
- de Chernatony L. (2006) The effect of service brand extensions on corporate image : an empirical model
- de Chernatony L. (2006) Communicating services brands’ values internally and externally
- de Chernatony L. (2005) Internationalisation of services brands: The role of leadership during the internal brand building process
- de Chernatony L. (2005) Customer and brand manager perspective on brand relationships : a conceptual framework
- Wezel F. (2005) Location-Dependence and Industry Evolution: Founding rates in the United Kingdom Motorcycle Industry, 1895-1993
- Lengler R. (2005) The "web experiment list": A Web service for the recruitment of participants and archiving of Internet-based experiments.
- de Chernatony L. (2005) Using triangulation to assess and identify successful services brands
- de Chernatony L. (2005) Corporate identity modelling : The six station model for corporate identity
- de Chernatony L. (2004) Identifying and sustaining services brands' values
- Tunisini Grotti A. (2004) Business Marketing: Concetti e metodologie per operare nella complessità
- Illia Manzan L. (2004) An issues management perspective to corporate identity: the case of a governmental agency
- Mengis J., Eppler M. (2004) The Concept of Information Overload: A Review of Literature from Organization Science, Accounting, Marketing, MIS, and Related Disciplines
- de Chernatony L. (2004) The power of emotion : brand communication in business to business markets.
- Eppler M. (2004) Facilitating Knowledge Communication through Joint Interactive Visualization
- de Chernatony L. (2004) Developing a brand performance measure for financial services brands
- de Chernatony L. (2004) The effect of brand extension strategies upon brand image
- (2004) Dimensionalising on and offline brands' composite equity
- de Chernatony L. (2004) Taking the brand promise online : challenges and opportunities
- Snehota I., Tunisini Grotti A. (2003) The Supply Side and Strategic Positioning
- Wezel F. (2003) Spatial and Temporal of Heterogeneity in Entrepreneurial Activity
- Eppler M. (2003) Harvesting Project Knowledge: A Review of Project Learning Methods and Success Factors
- Illia Manzan L. (2003) Passage to cyberactivism: how dynamics of activism change
- de Chernatony L. (2003) Building a services brand : stages, people and orientations
- de Chernatony L. (2003) The criteria for successful services brands
- de Chernatony L. (2002) New Labour : A study of the creation, development and demise of a political brand
- de Chernatony L. (2002) Task and institutional influences on managers' mental models of competition
- de Chernatony L. (2002) Testing Gronroos' model in the financial services sector
- de Chernatony L. (2002) Would a brand smell any sweeter by a corporate name?
- de Chernatony L. (2002) The challenge of corporate branding
- de Chernatony L. (2002) Factors influencing successful brand extensions
- de Chernatony L. (2001) Building on services characteristics to develop successful services brands
- de Chernatony L. (2001) A model for strategically building brands
- de Chernatony L. (2001) Succeeding with brands on the internet
- Eppler M. (2001) Branding Knowledge
- Eppler M. (2001) Reale und virtuelle Gemeinschaften im betriebswirtschaftlichen Kontext: Ansätze zum Verständnis und Management von Communities
- Snehota I. (2000) "Making the Most of Supplier Relationships". Industrial Marketing Management
- de Chernatony L. (2000) Developing corporate brands through considering internal and external stakeholders
- Eppler M. (2000) Managing Team Knowledge
- de Chernatony L. (1999) The challenge of service branding: knowledge management to the rescue
- de Chernatony L. (1999) Brand management through narrowing the gap between brand identity and brand reputation
- FIOCCA R., Snehota I. (1994) "Customer Focus and Management of Buyer-Seller Relationships", Quaderni di Formazione
- Snehota I. (1993) "Market as Network and the Nature of the Market Process", in Sharma D. & Cavusgil T.S. (eds.): Advances in Marketing
- Snehota I. (1989) "No Business is an Island", Scandinavian Journal of Management Studies
- Snehota I. (1988) "La gestione del rapporto con i grandi clienti", (in Italian: Managing relationships to large customers) Economia e Management
- FIOCCA R., Snehota I. (1986) "Marketing ed Alta Technologia". (in Italian: Marketing and Hi-Tech) Sviluppo & Organizzazione
Libro (29)
- Mengis J., Petani F. (2023) Embodied microhistories on the move: Materializing microhistories through walking to include the affective memories of everyday life. In Decker, S., Foster, W. & Giovannoni, E. (Eds.) Handbook of Historical Methods for Management (pp. 374-395).
- Gibbert M., Balachandran Nair L. (2015) Strategic Innovation. The definitive guide to outlier strategies
- Mandelli A. (2012) Social Mobile Marketing
- Visconti L. (2012) Prodotto, Consumatore e Politiche di Mercato Quarant’Anni Dopo: Scritti in Onore di Stefano Podestà
- Snehota I., Ford D. (2011) Managing Business Relationships
- Visconti L. (2011) Welcome Bank: Migranti, Banche e Marketing
- Mengis J., Eppler M. (2011) Management Atlas. Management-Methoden fuer den Arbeitsalltag
- de Chernatony L. (2010) From Brand Vision to Brand Evaluation. Third edition.
- de Chernatony L. (2010) Creating Powerful Brands in Consumer, Service and Industrial Markets. Fourth Edition.
- Visconti L. (2009) Cross Generation Marketing
- Snehota I., Ford D. (2009) Business in Networks
- Hofstetter R. (2009) Precision Pricing: Measuring Consumers’ Willingness to Pay Accurately.
- Eppler M. (2008) Wissenswege
- de Chernatony L. (2008) Brand Building
- Wezel F. (2007) Human Capital, Inter-firm Mobility and Organizational Evolution
- Visconti L. (2007) Diversity Management e Lavoratori Migranti: Linee Guida per la Gestione del Caso Italia
- Eppler M. (2006) Information Quality. Increasing the Value of knowledge-intensive Products and Processes
- Lengler R. (2005) Rilevamento del fabbisogno di trattamento per persone con problemi primari in relazione al consumo di oppiacei nel Canton Ticino.
- Eppler M. (2005) Proceedings of the CAiSE - 05 Second International Workshop on Information Quality
- Eppler M. (2004) Wissenskommunikation in Organisationen: Methoden, Instrumente, Theorien
- Visconti L. (2004) Diversity Management e Società Multiculturale: Teorie e Prassi
- Tunisini Grotti A. (2003) Supply chains e strategie di posizionamento
- Snehota I., Ford D. (2003) Managing Business Relationships
- Snehota I., Ford D. (2002) The Business Marketing Course - Managing in Complex Networks
- de Chernatony L. (1998) Developing an effective brand strategy
- de Chernatony L. (1998) Brand Management
- Snehota I. (1995) Developing Relationships in Business Networks
- Snehota I. (1990) a Theory of Business Enterprise (doctoral thesis)
- Snehota I. (1976) Markandsplanering - ett sdtt att skapa nya problem. (in Swedish: Market planning a way to create new problems)
Recensione (1)
Contributo in libro (82)
- Mengis J. (In uscita) Sensible matter, symbolic material, or sociomaterial? Ways of theorizing communication and materiality in processes of organizing
- Silchenko K. (2025) The impact of food marketing on consumer choices and behaviors
- Mengis J. (2021) Practicing diffraction in video-based research
- Maślikowska M. (2020) Sharing student voices
- Gibbert M., Maślikowska M. (2020) Wicked pedagogy as creative bricolage
- Visconti L. (2020) Communicating Luxury Brands through Stories
- Maślikowska M. (2020) A learning blender: how virtual team set-up influences outcomes
- Pellandini-Simányi L. (2020) The Financialization of Everyday Life
- Comi A. (2019) Constructing Shared Vision in Design Practice: Material Mediation in Professional Work between Architects and Engineers
- Silchenko K. (2019) The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention. The Case of the Italian Food Bank
- Mengis J., Lobinger K. (2019) Visuelle Methoden. Forschen mit Bildern - Erforschen von Bildern
- Silchenko K. (2019) Arena Water Instinct: Innovation built-in the company DNA
- Fraticelli F., Silchenko K. (2018) Economia circolare e reputazione (sociale). Evidenze da un caso studio nel settore del recupero dei rifiuti
- Visconti L. (2018) Gender(s), Consumption, and Markets
- Mengis J., Lobinger K. (2018) Visuelle Methoden. Erforschen mit Bildern - Erforschen von Bildern
- Mengis J. (2018) A new space for patients – How space enters innovation translation processes
- Visconti L. (2017) Roland Barthes: The (Anti-)structuralist
- Silchenko K. (2017) The Prada Trend: Brand Building at the Intersection of Design, Art, Technology, and Retail Experience
- Visconti L. (2017) Interview avec Luca Visconti : Le Storytelling Dans le Luxe
- Visconti L. (2017) Préface : La Pauvreté entre Idéologie et Réalité
- Mengis J. (2016) Recovering the Performative Role of Innovations in the Globasl Travel of Healthcare Practice. Is there a Ghost in the Machine?
- Mengis J. (2016) Is there a ghost in the machine? Recovering the performative role of innovations in the global travel of practices
- Balachandran Nair L. (2016) Organovo: Leaving 3D bioprints for others to follow
- Silchenko K. (2016) Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry
- Balachandran Nair L. (2015) Kaggle: Getting quant brains to play data games
- Gibbert M., Balachandran Nair L. (2015) Outliers from a theoretical and methodological perspective
- Balachandran Nair L. (2015) Task rabbit: Hop online and pull a rabbit out of your service network
- Silchenko K. (2015) Analisi della letteratura sul waste management: alla ricerca dei temi rilevanti. Presupposti metodologici
- Visconti L. (2015) Emplaced Ethnicity: The Role of Space(s) in Ethnic Marketing
- Balachandran Nair L. (2015) Gengo: Winning in translation through crowdsourcing
- Balachandran Nair L. (2015) Biocurious: The curious case of crowd-sourced science
- Balachandran Nair L. (2015) ZenRobotics: Riveting robots to reduce and recycle
- Balachandran Nair L. (2015) Robin hood: The merry adventures of an asset management cooperative
- Balachandran Nair L. (2015) Spire: Launching crowdfunding beyond earth
- Balachandran Nair L. (2015) Scoopshot: Pulling the scoop on the trendy photo crowdsourcing platform
- Fraticelli F., Silchenko K. (2014) Incub-Italy. Account of the Italian incubator ecosystem
- Visconti L. (2014) La Clientèle Ethnique, un Dilemme pour le Distributeur ?
- Visconti L. (2014) Migrant Banking in Europe: Approaches, Meanings and Perspectives
- Lurati F., Mariconda S. (2013) Haven’t We Met Before? An Investigation on the Influence of Familiarity on the Cognitive Processes Underlying Reputation Formation
- Hofstetter R. (2013) Exakte Messung der Zahlungsbereitschaft von Kunden als Erfolgsfaktor des Preismanagements.
- Visconti L. (2012) A Closer Glance at the Notion of Boundaries in Acculturation Studies: Typologies, Intergenerational Divergences, and Consumer Agency
- Visconti L. (2012) Segmentazione Obsoleta? Un Elisir di Lunga Giovinezza
- Visconti L. (2012) Keep Young and Beautiful: Elderly allo Specchio
- Visconti L. (2012) La Consommation Intergénérationnelle : Formes, Significations et Négociations
- Mandelli A., Mari A. (2012) The impact of digital technology on service networks: studying a case in the advertising sector
- Hofstetter R. (2011) Methoden zur Preisfindung auf B2B Märkten.
- Visconti L. (2011) Segmentation and Targeting Revisited
- Bresciani S., Eppler M. (2011) Expanding the Boundaries of LSP Research: Using Intercultural Experiments to Examine the Role of Visual Representations in Text Comprehension and Retention
- Visconti L. (2011) Ricerche Qualitative di Marketing
- Visconti L. (2011) Dieci Anni di WelcomeBank. E di Welcome Banking
- Visconti L. (2011) Comportamento di Consumo del Cliente B2C
- Visconti L. (2011) I Modelli di Migrant Banking: Ieri, Oggi e Domani
- Bresciani S., Eppler M. (2010) Glocalizing visual communication in organizations
- Visconti L. (2010) Authentic Brand Narratives: Co-Constructed Mediterraneaness for l’Occitane Brand
- Visconti L. (2010) Islam Marketing: Una Partita Win-Win
- Bresciani S., Eppler M. (2009) The Risks of Visualization: a Classification of Disadvantages Associated with Graphic Representations of Information
- Visconti L. (2009) Un Eccesso di Cultura
- Visconti L. (2009) I Consumi della Cross Generation: Forme, Significati e Negoziazioni
- Visconti L. (2008) Consumers Participation in Market Co-Creation: How Gays Impact Marketing Strategies through Consumer Society
- Zutter J. (2008) Brand Building
- Visconti L. (2008) La (De)costruzione dell’Identità Gay tra Mercato e Società
- Eppler M. (2007) Information Quality in e-Government
- Visconti L. (2007) I figli delle Migrazioni: G2 Marketing
- Visconti L. (2007) I Target Migranti
- Tunisini Grotti A. (2006) Place as a Resource in Business Networks
- Visconti L. (2006) Percorsi di Empowerment Socio-economico e Sub-ottimalità delle Scelte
- Visconti L. (2006) Identità e Mediterraneità: L’alternanza Culturale come Terza Via tra Anoressia e Bulimia Identitaria
- Eppler M. (2005) Irony and Management. A Framework for its Application
- Visconti L. (2005) L’individualisme Postmoderne et la Pensée Méditerranéenne: Oxymore et Réconciliation par une Approche de Cultural-Crossing
- Visconti L. (2004) I Servizi a Utenza Multiculturale: Una Lettura Aziendale dei Modelli di Risposta
- Visconti L. (2004) Diversity Management e Lavoro Straniero: Vantaggio Competitivo o Cerimonia?
- Visconti L. (2003) Immigrazioni nel Territorio Milanese: Le Aziende Non Profit tra Affiancamento e Innovazione nel Sistema del Welfare Sanitario
- Snehota I. (2000) "Marketing in Business Markets". In Wensley R. and Weitz B. Handbook of Marketing
- Snehota I. (2000) "The IMP Perspective - Asset and Liability of Business Relationships". In Sheth J. B. & Parvaktiar A.: Handbook of Relationship Marketing
- Carassa A. (2000) Expertise: la conoscenza entra in azione. In: G. Mantovani (ed.) Ergonomia
- Snehota I. (1998) "Ekonomisk organisation som ndtverk". (in Swedish - Economic Organization as Network. In Czarniawska B. (ed.): Organisationsteori pe svenska
- Snehota I. (1998) "The Burden of Relationships". In: Naude P. & Turnbull P. (eds.) (1998): Network Dynamics in International Marketing
- Snehota I., Ford D. (1998) Managing Business Relationships
- FIOCCA R., Snehota I. (1989) "High Technology and Management of the Market Differential, in Hallen L. & Johanson J. (eds), Networks of Relationships in International Industrial Marketing.
- Snehota I. (1982) Electra case, in Hakansson H. (ed.): International Marketing and Purchasing of Industrial Goods - An Interaction Approach
- Snehota I. (1982) Siderex case, in Hakansson H. (ed.): International Marketing and Purchasing of Industrial Goods - An Interaction Approach
- Snehota I. (1978) "Fvretagets internationella inkvp". (in Swedish: Companies purchasing from abroad) in Hakansson H. & Melin L. (eds.): Inkvp.
Working paper (8)
- Gibbert M., Hoorani B. (2019) Towards Inclusions in Strategy Research: Transparent Reporting of Field Studies as Catalyst Between Qualitative and Quantitative scholars
- Pellandini-Simányi L. (2018) Financialization of everyday life: Measurement and critique (under review)
- Gibbert M., Balachandran Nair L. (2016) Hot on the audit trail: How to assess methodological transparency of grounded theory in management?
- Hofstetter R. (2009) User-Generated Content, and Social Ties: Evidence from an Online Social Network
- Bresciani S., Eppler M. (2008) The Risks of Visualization. A Classification of Disadvanatges Associated with Graphic Representations of Information
- Illia Manzan L. (2005) Why is there resistance to change the traits of organizational identity?
- Zorzi Boletis Y. (2002) Il marketing museale e l´organizzazione a rete
- FIOCCA R., Poncini G. (1999) Corporate Communication: Managing Paradoxes
Atti di conferenza (107)
- Gibbert M., Hoorani B. (In uscita) Selection Strategies for Single Case Study Research (2020)
- Gibbert M., Hoorani B. (In uscita) The Evolution of Mindfulness: the Case of the Large Hadron Collider Breakdown at CERN (nominated for the PhD prize award) (2020)
- Gibbert M., Maślikowska M. (2021) Dynamic boundaries in virtual teams: Is participant alignment the new team cohesion?
- Maślikowska M. (2020) How do dynamic boundaries affect team cohesion in the virtual student teams? (BEST EMERGING RESEARCHER PAPER AWARD)
- Gibbert M., Hoorani B. (2019) Towards inclusion in strategy research: Transparent reporting of field studies as a catalyst between qualitative and quantitative scholars
- Hoorani B. (2019) Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies
- Maślikowska M. (2019) Tackling World Challenges: Toward a Wicked Pedagogy
- Gibbert M., Maślikowska M. (2019) Two Levels of ‘Fit’ between Working Spaces and Organizational Culture: A Comparative Case Study
- Gibbert M., Hoorani B. (2019) Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies
- Gibbert M., Hoorani B. (2018) Hitting the bullseye! Impact of methodological rigor and research design on article citations for qualitative case studies (Best Full Paper Award)
- Gibbert M., Hoorani B. (2018) Diamonds in the Dust: A Tale of Two Level Case Selection
- Comi A. (2013) Cognitive Biases in New Technology Appropriation: An experiment on the impact of judgmental and presentational priming
- (2012) Revisiting brand equity: Evidence from three European countries.
- de Chernatony L. (2012) Do self-expressive brands create greater brand love and brand advocacy among Facebook users?
- (2012) Exploring corporate identity projections through corporate websites: a comparative analysis of banks in Spain and the UK
- de Chernatony L. (2012) Exploring corporate identity projections through corporate websites: a comparative analysis of banks in Spain and the UK
- de Chernatony L. (2012) Revisiting brand equity: Evidence from three European countries
- Bresciani S., Eppler M. (2011) Augmenting Communication with Visualization: Effects on Emotional and Cognitive Response
- Bresciani S., Eppler M. (2011) Generating new business models: The role of artifacts in collaborative idea generation
- Bresciani S., Eppler M. (2011) New Business Models through Collaborative Idea Generation
- Comi A. (2011) Knowledge Visualization in Qualitative Methods - or how can I see what I say?
- Snehota I., Corsaro D. (2011) Exploring Interaction in S-D Logic
- Comi A. (2011) Visual Representations as Carriers and Symbols of Organizational Knowledge
- de Chernatony L. (2011) Methodological issues in cross-cultural branding research.
- de Chernatony L. (2011) Building bank brands: how leadership style influences branch employee commitment.
- Bresciani S., Eppler M. (2011) Communicating Strategy Across Cultures with Visualization: An Experimental Evaluation
- Bresciani S. (2011) What is Knowledge Visualization? Opinions on Current and Future State.
- Bresciani S., Eppler M. (2011) The Effectiveness of Knowledge Visualization for Organizational Communication in Europe and India
- Corsaro D. (2010) Exploring Business Interaction in Service Networks
- Snehota I., Corsaro D. (2010) Framing Change in Business Relationships
- de Chernatony L. (2010) The effect of advertising and sales promotions on brand equity.
- de Chernatony L. (2010) A model of antecedents and consequences of consumer based brand equity online.
- de Chernatony L. (2010) Segmenting brand building employees: a profile of front-line employees in the Irish service sector.
- de Chernatony L. (2010) From personal values to store brand purchase.
- de Chernatony L. (2010) Strategic thrust or strapline mentality? The role and implementation of the brand in retail banking
- Corsaro D. (2010) Framing Value in Market Relationships
- Comi A. (2010) Challenges and Solutions for Knowledge Sharing in Inter-Organizational Teams: First Experimental Results on the Positive Impact of Visualization
- Corsaro D. (2010) Actor Network Picture and Networking Activities in Business Networks: An Exploratory Empirical Study
- Bresciani S., Eppler M. (2010) Brand New Ventures? Insights on the Branding Practices and Rationale of Start-up Companies
- Bresciani S., Eppler M. (2010) Choosing Knowledge Visualizations to Augment Cognition: the Managers' View
- Bresciani S., Eppler M. (2010) Conveying Knowledge Using Visualization vs. Text: Empirical Evidence from Asia and Europe
- Bresciani S., Eppler M. (2010) Enhancing Group Information Sharing through Interactive Visualization: Experimental Evidence
- Snehota I., Corsaro D. (2010) Alignment in Business Relationships
- de Chernatony L. (2010) A systematic approach to branding Slovenia.
- de Chernatony L. (2010) An evolving e-landscape: Synergistic intersections of technology and brand management.
- de Chernatony L. (2009) Creating and implementing brand values in Irish services firms
- Snehota I., Corsaro D. (2009) Searching for Relationship Value in Business Markets: are we missing something?
- de Chernatony L. (2009) Brand equity: a higher-order formative measure.
- de Chernatony L. (2009) Brand extensions evaluations : influences of global or local origin.
- de Chernatony L. (2009) Modeling the way social interactions build brands internally: implications for services management.
- Comi A. (2009) Visualizing Organizational Competences: Problems, Practices, Perspectives
- Bresciani S., Eppler M. (2009) Beyond Knowledge Visualization Usability: Toward a Better Understanding of Business Diagram Adoption
- de Chernatony L. (2009) Brand identity: scale development and validation.
- Bresciani S., Eppler M. (2008) A Collaborative Dimensions Framework: Understanding the Mediating Role of Conceptual Visualizations in Collaborative Knowledge Work
- Bresciani S., Eppler M. (2008) Do Visualizations Foster Experience Sharing and Retention in Groups? Towards an Experimental Validation
- de Chernatony L. (2008) Understanding brand equity and its consequences : a proposed model
- Bresciani S., Eppler M. (2008) The perils of visualization: a review of the dysfunctional effects of images for communication based on information visualization studies
- (2008) Components of service employee performance
- de Chernatony L. (2007) Consumers’ attitudes towards brand extensions
- Bresciani S., Eppler M. (2007) Usability of Diagrams for Group Knowledge Work: Toward an Analytic Description
- Illia Manzan L. (2007) When members have multiple beliefs about an organization, do they construe one unique organization?
- Illia Manzan L. (2007) Individual and collective sense-making of organizational identities: A schema-based perspective
- (2007) Moving away from short-term performance measurement online : a new metric of brand equity
- Illia Manzan L. (2007) How to measure resistance to change: Central characteristics of the organization
- Illia Manzan L. (2007) Being Good or Being Bad?
- de Chernatony L. (2007) Moving away from short-term performance measurement online : a new metric of brand equity
- Illia Manzan L. (2007) Multiple Identities: Organizational, institutional, ecological, and communicational perspectives
- de Chernatony L. (2007) Brand extension effects on brand equity: a cross-national study
- de Chernatony L. (2007) Measuring the equity of internet brands
- de Chernatony L. (2007) Measuring brand equity : a cross-national validation
- de Chernatony L. (2007) Understanding and communicating brand values in B2B markets
- de Chernatony L. (2007) A synthesis of polymorphous corporate elements in creating a new corporate identity model
- Eppler M., Lengler R. (2007) Towards A Periodic Table of Visualization Methods for Management
- de Chernatony L. (2007) The influence of brand extension variables on brand equity
- Lengler R. (2006) Measuring Visual Literacy. A Prerequisite for Knowledge Visualization
- Eppler M. (2006) A Framework for the Visual Representation of Knowledge
- Tunisini Grotti A. (2006) Modularizzazione del prodotto e processi di crezione del valore nei mercati industriali
- de Chernatony L. (2006) Weblogs : How they contribute to co-construct a corporate brand. The case of Gate Gourmet
- Eppler M. (2006) Towards a Pragmatic Taxonomy of Knowledge Maps
- de Chernatony L. (2006) Why are all financial services brands not great?
- de Chernatony L. (2006) Identifying and managing the service brand saboteur
- Eppler M. (2005) let¿s focus: A Visual Knowledge Communication Suite Enabling Knowledge Dialogues
- Cantoni L., Eppler M. (2005) Information Quality in e-Government
- de Chernatony L. (2005) Modelling social discourse as a route to internal brand building
- Illia Manzan L. (2005) What creates Continuity Costs When Changing Features of organizational identity?
- de Chernatony L. (2005) The employee as brand builder : antecedents and measures of employee performance
- de Chernatony L. (2005) Winning hearts and minds : business to business branding and the role of the salesperson
- de Chernatony L. (2004) A critical evaluation of Kirchheimer: applicable to contemporary political brands in Britain?
- de Chernatony L. (2004) The effect of service brand extensions upon corporate image
- de Chernatony L. (2004) How much do leaders matter in internal brand building? An international perspective.
- de Chernatony L. (2004) Modelling the impact of services brand extensions on corporate image
- de Chernatony L. (2004) E-tail brand equity: scale development and validation
- Snehota I. (2003) "Managers Role in Weakening Relationships"
- Snehota I. (2003) Market-as-Network; So What?
- Zorzi Boletis Y. (2003) Museum Management and the Network perspective
- Lengler R. (2003) "Readers" and "Scanners" evaluate e-learning: same overall grading despite large differences in user behaviour and experiences.
- Illia Manzan L. (2003) An issue perspective to corporate identity: the case of a regulatory agency
- Snehota I., Ford D. (2002) "Managing Networks"
- Snehota I. (2001) "Explaining Economic Organisation - embracing heterogeneous practices"
- Snehota I. (1999) Developing Effective Supply Strategy
- Snehota I. (1999) Leverantorpartnering - hva betyr det egentlig? (pe norska)
- Snehota I. (1999) Supplier Partnerships - What Does It Mean?
- Snehota I. (1998) Making the Most of Supplier Relationships
- Mandelli A. (1998) Electronic Trade Through the Internet: A Study on the Italian Case.
- Snehota I. (1998) Relationship Marketing - What does it promis and What does it deliver? An empirical examination of repeat purchase customers
- Mandelli A. (1997) The Construction of News: A Survey of the Italian Journalists.
- Snehota I. (1997) "Market-as-Network and the Theory of the Firm"
Relazione in convegno scientifico (78)
- Mariconda S., Pizzetti M. (2022) Me vs. them: The role of third-person perception and prior reputation in influencing the effect of fake news on reputation judgments.
- Mengis J., De Molli F. (2018) How to Conduct Data Analysis in Organizational Aesthetics Research: Toward a Participatory Analysis
- Mengis J., De Molli F. (2018) Analytical Challenges in Organizational Aesthetics Research: Diffractive Methodology as a Way for Preserving the Polyphony of Data
- Mengis J., Toraldo M. (2017) Invisible relations in practice: Foregrounding infrastructural work at Film festivals
- Gibbert M., Balachandran Nair L. (2016) Does it pay to be transparent? An analysis of qualitative and quantitative research in leading management journals
- Mengis J., De Molli F. (2016) Trajectories in Co-creating Space: The Case of a Film Festival
- Balachandran Nair L. (2016) Judging by its title: The link between title characteristics and citation count in management research
- Gibbert M., Balachandran Nair L. (2016) Analyzing fsQCA inconsistent cases: A methodological manifesto for management and organizational studies
- Mengis J., De Molli F. (2016) Entering Temporary Spaces in an Urban Landscape: An Invitation to New Social Interactions
- Mengis J., De Molli F. (2016) When Organizations are in Search of Space: Spatial Appropriation and Aesthetic Enrichment
- Mengis J., De Molli F. (2016) Temporary Spaces of Aesthetic Involvement as Opportunities for New Interactions
- Javornik A. (2015) '“Wow, I can augment myself?” Measuring effects of perceived augmentation and interactivity on affective, cognitive and behavioral consumer responses
- Gibbert M., Balachandran Nair L. (2015) ‘That is Odd! What do we do now?’: Recommendations and case based strategies for analyzing deviant cases in management fsQCA studies
- Javornik A. (2015) A collaborative process of creating local memory though augmented reality
- Javornik A. (2015) “Reality is in the air” - Consumer responses to features of augmented reality technology
- Gibbert M., Balachandran Nair L. (2015) Paying homage to inconsistency: A review and further recommendations for analyzing inconsistent cases in Management QCA studies (1987-2013)
- Mengis J., De Molli F. (2015) The Role of the Places of Passage for the Sense of Place
- Javornik A. (2015) “Wow, it looks like it’s real! But can you fix it a bit?” Measuring effects of augmented reality on affective, cognitive and behavioral aspects
- Gibbert M., Balachandran Nair L. (2015) The virtues of clarity: Exploring the link between transparency and impact in qualitative Management research
- Gibbert M., Balachandran Nair L. (2015) Analyzing inconsistent cases in management fsQCA studies- Review and recommendations
- Mengis J., De Molli F. (2015) Symbols and their practical, sensuous involvement: A literature review on organizational aesthetics
- Balachandran Nair L. (2015) Judging an article by its title: The link between title characteristics and citation count in Management Research
- Gibbert M., Balachandran Nair L. (2015) What Passes as a Transparent Field Study in Management?
- Mengis J., Petani F. (2015) In Search of Lost Space. A Processual view of Lefebvre
- Gibbert M., Balachandran Nair L. (2015) Replication Logic 2.0: What Makes a Case Study Rigorous?
- Balachandran Nair L. (2015) The precursors of impact and rigor: Exploring replication logic, outlier analysis, transparency and title attributes in Management research
- La Rocca A., Snehota I. (2014) Jockeying for a position in a business network in motion
- Mengis J., Petani F. (2014) Value-mediated coordination in the construction of a cultural center: how pragmatic tests recursively justify knowledge through “moral” organizational lessons
- Pizzetti M. (2014) Scaring for protecting: The effect of fear appeals and social influence on security behaviours compliance
- Gibbert M., Balachandran Nair L. (2014) Why Study Outliers? A Methodological Manifesto and Toolbox
- Lurati F., Mariconda S. (2014) Introducing Cross Impact Analysis as a Methodology to Understand Stakeholders’ Reciprocal Influences
- Lurati F., Mariconda S. (2014) Argumentative Strategies of Sponsors Who Stand By Athletes Involved in Off-Field Transgression: The Cases of Tiger Woods and Michael Phelps
- Gibbert M., Balachandran Nair L. (2014) Combining Comparative Outlier Analysis and QCA: A Review of 25 Years (Missed) Opportunities for Theory Building in Marketing and Management Studies
- Gibbert M., Pizzetti M. (2014) How not to make friends: The effects of gift customization on relational outcomes
- Gibbert M., Balachandran Nair L. (2014) Ooops, I've Got an Outlier in My Data - What Now? Using the Deviant Case Method for Theory Building
- Gibbert M., Balachandran Nair L. (2014) Anatomy of the highly improbable: A methodological manifesto and toolbox for analyzing outliers
- Lurati F., Mariconda S. (2013) How does new information affect reputation judgments? The role of familiarity
- Mandelli A., Javornik A. (2013) Customer experience of augmented reality
- Lurati F., Mariconda S. (2013) Being Known: A Literature Review on the Relationship Between Media Visibility, Public Prominence and Familiarity with Implications for Reputation Research and Management
- Comi A. (2013) Cognitive Biases in New Technology Appropriation: An experiment on the impact of judgmental and presentational priming
- Gibbert M., Balachandran Nair L. (2013) Combining Comparative Outlier Analysis and QCA: A conceptual paper
- Gibbert M., Pizzetti M. (2013) I designed it myself – just for YOU’: Effects of gift-personalization on giver and recipient, and the role of product involvement, self-construal, and gender
- Mengis J., Petani F. (2013) Space as a processual test: novelty emergence (and submergence) seen through absent spaces
- Balachandran Nair L. (2013) Putting The Cart After The Horse: The (Reconsidered) Role of Replication Logic in Enhancing Internal Validity Prior to External Validity in Case Study Research
- Lurati F., Mariconda S. (2013) Ambivalence and reputation judgments: An experimental investigation on the effects of new(s) information
- Gibbert M., Balachandran Nair L. (2013) Towards Rigorous Case Study Research: How Replication Logic Enhances Internal and External Validity
- Comi A. (2013) Epistemic Actions in Visual Strategy Ideation: Exploring the (re-) appropriation of visual artefacts for strategy making
- Gibbert M., Balachandran Nair L. (2013) Boosting Internal and External Validity in Team and Innovation Research: A review of internal and external validity of case study research 1996-2006
- Mandelli A., Javornik A. (2013) Research categories in studying customer engagement
- Mandelli A., Javornik A. (2013) Empirical bias in digital marketing research
- Mandelli A., Javornik A. (2013) Customer experience of augmented reality at brands’ events
- Lurati F., Mariconda S. (2013) How does new information affect reputation judgments? The role of familiarity
- Comi A. (2012) Mobilizing Actors around the Building Project: The role of cascades of visual objects
- Comi A. (2012) Visual Artefacts in Inter-Organizational Teamwork: Exploring the Duality between Designed and Emergent Use
- Comi A. (2012) How Can We See What They Say? On the Use of Visual Representations in Qualitative Interviewing
- Comi A. (2012) Grounding Visual Objects into Organizational Practices: A Conceptual Framework
- Mariconda S. (2012) An Investigation on the Socio-Cognitive Underpinnings of Reputation Robustness: The Effects of Familiarity and Ambivalence
- Mariconda S. (2012) An Investigation on the Socio-Cognitive Underpinnings of Reputation Robustness: The Effects of Familiarity and Ambivalence
- Lurati F., Mariconda S. (2012) Corporate reputation robustness: Expanding reputation management through a better understanding of reputational risk
- Hofstetter R. (2012) Price Raise or Quantity Decrease: Choosing the Optimal Price Increase Strategy for Consumer Goods
- Hofstetter R. (2011) Effectiveness and ROI of In-Game Brand Placements
- Hofstetter R. (2011) Downsizing the Product versus Increasing the Price: Consumers’ Reactions to Price Increase Strategies
- Bresciani S., Eppler M. (2011) The Impact of Visual Mapping on Emotion and Cognition
- Bresciani S., Eppler M. (2011) The Geography of (Visual) Thought: the Effect of Culture on the Reception of Visual Communication.
- Comi A., La Rocca A., Snehota I., Corsaro D. (2011) Brand Images in Business to Business
- Bresciani S., Illia Manzan L. (2011) Start-up (re)branding: the instable visual identity of new ventures
- Comi A. (2011) Inter-Organizational Teams as a Mode of Coordination across Organizations: A Critical Review of Literature
- Snehota I., Caruana A., Gatti L. (2010) The Effect of Corporate Reputation, Perceived CSR and Perceived Quality on Intention to Buy Panettone: A Study among Consumers
- Pizzetti M. (2010) Crowd-funding: transforming customers into investors through innovative service platforms
- Corsaro D. (2010) Believers, Seekers, and Doubters: How Companies Use Networks
- Hofstetter R. (2009) Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?
- Snehota I., Corsaro D. (2009) Managing Customer Relationships
- Bresciani S., Eppler M. (2009) Knowledge Visualization in Groups: Experimental Evaluation and Archival Challenges
- Hofstetter R. (2006) Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study.
- Illia Manzan L., La Rocca A., Lurati F. (2006) Communication Flow, Channels, Content and Climate in Downsizing
- Broch C., Pagani G. (2005) Do Computer-Mediated Communication Technologies (Cmct) Inhibit Integration? Evidence From American Students´ Experience In A Swiss University
- Broch C., Maniscalco C., Brinberg D. (2003) "Integrating process, structure, and change in relationship development: An approach to create new customers"
- (2000) "Global Issues Management in the new economy"
Poster per convegno (9)
- Baeriswyl M. (2025) Talent Management as Practice: A Study of an Elite Football Youth National Talent Promotion Program
- Pellandini-Simányi L., Conte L. (2022) The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms
- Pellandini-Simányi L., Conte L. (2020) The Making of Healthy, Wealthy, and Happy Consumers: Practices and Politics of Nudging in For-Profit Firms
- Maione S. (2018) Rush Hour Avoidance in Swiss Public Transport: An Empirical Analysis of Travel Cards with Different Rush Hour Access Options
- Giacomelli S. (2017) Quality Certifications VS. Consumer’s Reviews in Online Food Shopping
- Gibbert M., Giacomelli S. (2017) Public Trust Thinking: Comparing Public Ownership of Wildlife in Italy and the United States
- Hoorani B. (2017) Role of ethical climate on the transparency of a research paper. Scientific Integrity in Qualitative research
- Gibbert M., Pizzetti M. (2014) Gifts keep friendship warm: The moderating role of attachment style and intimacy on social and relational outcomes of personalized gifts
- Mandelli A., Javornik A. (2013) Customer experience of augmented reality at brands’ events. Poster presented at Conference of Association for Consumer Research – ACR, Chicago, October 2013.
Altra pubblicazione (24)
- Baeriswyl M. (2025) An Interview with Joseph Rouse: Careers and Ideas in Practice
- Baeriswyl M. (2025) An Interview with Stephen Turner: Careers and Ideas in Practice
- Baeriswyl M. (2025) An Interview with Wanda Orlikowski: Careers and Ideas in Practice
- Mandelli A. (2014) Communicating Social Media Policies: Evaluation of Current Practices
- Lurati F., Mariconda S. (2014) 2013 Swiss Corporate Communication and Public Relations Practice Monitor
- Mandelli A., Javornik A. (2013) Research categories in studying customer engagement. Proceedings of Academy of Marketing conference 2013, Cardiff, UK.
- Comi A. (2013) Book Review: “Advances in Visual Methodology”, Edited by Sarah Pink, 2012
- Corsaro D. (2012) Call for Paper 'Innovation in Business-to-Business Networks'
- Corsaro D. (2012) Call for Paper - Interplay between Cognition, Action and Outcome in Business Networks
- Lurati F., Mariconda S. (2011) Women’s Football. Still Struggling to Score a Victory
- Reinhold H., Lurati F., Mariconda S. (2011) 2011 Swiss Corporate Communication and Public Relations Practice Monitor
- Comi A. (2011) Knowledge Visualization in Qualitative Methods - or how can I see what I say?
- Bresciani S. (2011) Visualizing Knowledge for Organizational Communication Within and Across Cultures
- Bresciani S. (2011) Communicating Visually in Europe and Asia
- Bresciani S., Mandelli A. (2010) Branding in Social Media: Evidence from Starbucks, Harley-Davidson and Ryanair
- Comi A. (2009) Building Innovation Alliances on Complementary Competences: The Beacon and Dioguardi Case Study
- Bresciani S., Eppler M. (2009) Gartner's Magic Quadrant and Hype Cycle
- Comi A. (2009) Alleanze strategiche: da fenomeno visibile a fenomeno visuale?
- Bresciani S., Eppler M. (2008) Choosing visualisations for collaborative work and meetings: a guide to usability dimensions
- (2008) Less is more: Financial aid discourages innovative solutions to poverty
- Negro G., Perretti F. (2004) (Book Review) Economia del cinema. Princìpi economici e variabili strategiche del settore cinematografico (Fabrizio Perretti e Giacomo Negro)
- Illia Manzan L. (2002) La gestione del cyberattivismo
- Snehota I. (1995) "Economy of Interorganizational Relationships"
- Snehota I. (1992) Connectedness of Business Relationships
Contributo in atti di convegno (51)
- Silchenko K. (2025) Digital Wellbeing Trend
- Silchenko K. (2025) Digital Wellbeing Trend
- Pellandini-Simányi L., Conte L. (2022) ‘Improving decisions about health, wealth, and happiness’? The ethics of consumer-oriented nudging from public policy to the business sector
- Pellandini-Simányi L., Conte L. (2020) Consumer De-responsibilization: Changing Notions of Consumer Subjects and Market Moralities after the 2008-9 Financial Crisis
- Pellandini-Simányi L. (2019) Beyond subjectivity: Competing governance regimes and the socio-material construction of rational consumer action
- Mengis J., Zamparini A., De Molli F. (2019) Control in interactive space production. The role of lived space
- Mengis J., Zamparini A. (2018) Changing by Doing: a Sociomaterial Perspective on Organizational Identity Development
- Mengis J., Zamparini A. (2018) Changing by Doing: a Sociomaterial Perspective on Organizational Identity Development
- Maione S. (2018) Integrating travelers’ heterogeneity in subscription choice processes through Hybrid Choice Modelling: An application to the Swiss railway market
- Gibbert M., Giacomelli S. (2017) Challenges in wild boar management: balancing the demands of hunters and the public
- Silchenko K. (2017) What do we study when we study health in food marketing context?
- Giacomelli S. (2016) Inventing around patents of third parties using the Alignable / Nonalignable marketing strategy
- Giacomelli S. (2016) Cobranded Masstige
- Visconti L. (2016) Brand Story-making and Digital Conversations
- Visconti L. (2016) Brand Story-making and Digital Conversations
- Mengis J., Petani F. (2015) Waste, loss and compromise in space design and construction
- Mengis J., Petani F. (2015) Distinguishing places of commemoration from other spaces of planned remembrance
- Silchenko K. (2015) Sorting Through Waste Management Literature: A Text Mining Approach to a Literature Review
- Gibbert M., Balachandran Nair L. (2015) What Passes as a Transparent Field Study in Management?
- Lurati F., Mariconda S., Zamparini A. (2014) Organizational Identification: The Role of Social Capital
- Hofstetter R. (2014) The Dual Role of Prior Ideas in Driving Creative Performance in Open Ideation Contests
- Hofstetter R. (2013) Revealing Painful Truths: The Impact of Friends on Self-Reported Health Behavior
- Hofstetter R. (2013) Revealing Painful Truths: The Impact of Friends on Self-Reported Health Behavior
- Hofstetter R. (2013) Accentuating the Forest Instead of the Trees: Induced Global Processing in Mass Customization Systems
- Hofstetter R. (2013) Revealing Painful Truths: The Impact of Friends on Self-Reported Health Behavior
- Visconti L. (2012) Bringing the Nation to the Nation Branding Debate: Evidences from Ukraine
- Visconti L. (2012) Home Sweet Home: The Role of Home Country Nostalgia on Immigrants’ Acculturation and Consumption
- Hofstetter R. (2012) Price Raise or Quantity Decrease: Choosing the Optimal Price Increase Strategy for Consumer Goods
- Hofstetter R. (2012) No Man Was Ever Wise by Chance/ Innovation by Example – Design-Related Levers of Ideas’ Quality and Diversity in Ideation Contests
- Hofstetter R. (2012) Modeling Viral Marketing Dynamics in Social Networks – Findings From Computational Experiments with Agent-Based Simulation Models
- Hofstetter R. (2012) Consecutive Open Innovation Contests
- Hofstetter R. (2011) Measuring Consumers’ Willingness to Pay: Do Direct Approaches Really Work?
- Hofstetter R. (2011) Inducing User-Generated Content: Empirical Evidence on the Effect of Social Ties on Content Generation
- Visconti L. (2011) Cityscapes and Migration: Encapsulating Acculturation in the Urban Collective Space
- Hofstetter R. (2011) Social Ties and User-Generated Content: Evidence from an Online Social Network
- Hofstetter R. (2010) Social Ties and User Generated Content: Evidence from an Online Social Network
- Visconti L. (2010) Cross Generation: Cultural (In)visibility in the Consumption of Second Generations
- Visconti L. (2010) Tales of Invisible Cities: Methodological Avenues for Multi-sited Researcher Autoethnography
- Hofstetter R. (2010) Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements
- Hofstetter R. (2009) Who Should We Ask When Measuring Consumers’ Willingness to Pay for Product Innovations?
- Hofstetter R. (2009) Improving the Direct Estimation of Demand by Adjusting for Incorrect Price-Statements
- Hofstetter R. (2009) How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches
- Hofstetter R. (2009) How Should We Measure Consumers’ Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches
- Hofstetter R. (2008) When Can We Measure Willingness to Pay Directly? An Empirical Study on the Role of Consumers’ Involvement in the Direct Elicitation of Reservation Prices
- Visconti L. (2008) The Social Construction and Play of Ethnic Minorities Identities: Antecedents and Epiphany of Cultural Alternation
- Visconti L. (2008) Use of Public Spaces as Creative Acts. Phenomenology of Street Art in a Cross-Cultural Perspective
- Hofstetter R. (2007) The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study
- Hofstetter R. (2006) Measuring Consumers' Willingness to Pay with the Contingent Valuation Approach
- Visconti L. (2006) Mediterranean Marketing: Towards a Hegelian Synthesis of the Modernist ‘Thesis’ and the Postmodern ‘Antithesis’
- Hofstetter R. (2006) Eliciting Consumers' Willingness to Pay with Self- Explicated Approaches: Conceptual Discussion and Empirical Study
- Hofstetter R. (2006) Eliciting Consumers' Willingness to Pay with Self-Explicated Approaches: Conceptual Discussion and Empirical Study.
