19th Marketing Day

Institute of Marketing and Communication Management

Date: 23.09.2021 / 14:00 - 18:00

Customer Journey - The new touchpoints between brand and customer

Touchpoints in a customer journey describe the many points of contact between the user and the brand, a storytelling full of micro-moments, stops, obstacles, stages and conversations. A never-ending ride where new touchpoints arise and emerge modifying and innovating the strategies of companies to keep a continuous and positive conversation with the user.

These are the topics that will be addressed during the 19th Marketing Day, organised by Swiss Marketing Ticino, on Thursday 23 September, from 2 pm, in the multipurpose hall of the East Campus Lugano in Viganello (held in Italian).

The event will feature:

Maria Carmela Ostillio, Professor of Brand Management, Bocconi University

Luca M. Visconti, Professor of Marketing, Director Master of Science in Marketing and Transformative Economy
"The customer journey in luxury between craftsmanship and technology".

Luca Preto, Head of Digital, Ticino Turismo
"Customer journey and micro influencers in travel: the experience of Ticino Turismo".

Antonia Lepore, Head of Marketing & Communication, AXA Switzerland
"Personalization of the Customer Journey through content marketing activities".

Giacomo Pellegatta & Alessandro Agostini, Project Manager Gruppo Corriere del Ticino - Partner of
Google Discover "how marketing touchpoints between brand and Customer are changing"


>> The event is reserved to Swiss Marketing members. Covid Pass mandatory.

>> 15 free entries are available for students USI Master in Marketing and Transformative Economy. Registration by 15 September by e-mail to: [email protected]