Congratulations to Roberta's Appointment at KEDGE

Institute of Marketing and Communication Management

I have been nurturing an interest for the food&wine world for years. At the moment, thanks to the great opportunity of the doctorate at IMCA, I am strengthening my theoretical contribution’s capabilities mainly focused on consumer and producer resistance and I am applying them to the dynamics of this sector. As of September 2023, I will hold the position of Associate Professor at KEDGE Business School in Marseille (France) and will be Director of the Master of Science in Wine Management. Could there be a more coherent epilogue?

By Roberta De Sanctis