IMCA Research Seminar - Kathy Hamilton, University of Strathclyde

Institute of Marketing and Communication Management

Date: 14.05.2021 / 12:30 - 14:00

The Institute of Marketing and Communication Management (IMCA) extends an invitation to its upcoming IMCA Research Seminar:  

Transformative Servicescapes and Consumer Vulnerability: The Role of Art and Design

by Kathy Hamilton, University of Strathclyde

Kathy Hamilton is a Professor in Consumption, Markets and Society at the University of Strathclyde, Glasgow. Her research focuses on how market-mediated culture impacts consumers, institutions and society.

Her presentation centres on findings from a work-in-progress project that adopts the perspective of Transformative Service Research (TSR). The interest is on extending TSR by adopting an innovative spatial perspective through the theorization of transformative servicescapes as a helpful concept for exploring the interaction between space and well-being. The space we are exploring is a feminist organisation which offers a hybrid servicescape (including exhibition space, museum and library), and has an ethos of offering learning projects to support users experiencing vulnerability. The presentation will explore the role of art and design within a transformative servicescape. Key themes relate to how art and design is embedded in organisation culture and how this, in turn, offers a space of inspiration and empowerment for users.