IMCA seminar: Leandro Bitetti
Institute of Marketing and Communication Management
Date: 04.03.2019 / 01:25
Dominant Logic as Enabler or Constraint for Business Model Innovation? A Process Study of a Small Family Business over 80 Years
Institute of Marketing and Communication Management
Date: 04.03.2019 / 01:25
Dominant Logic as Enabler or Constraint for Business Model Innovation? A Process Study of a Small Family Business over 80 Years
