IMCA Seminar - Simone Mariconda - room A14 - 13:30
Institute of Marketing and Communication Management
Start date: 03.11.2011
End date: 04.11.2011
Linking Organizational Culture and Institutional Logics: The “Interface” Role of Organizational Identity
Building on the dynamics presented in Hatch and Schultz’s (2002) model of organizational identity, I present a way of linking the Organization Culture and the New Institutionalism literatures. The dynamics discussed suggest one way to better understand how organizations deal with the conflicting demands coming from the institutional environment and, at the same time, offer an alternative (yet complementary) approach to explain change at the institutional level.
