Welcome Manuel Baeriswyl

Institute of Marketing and Communication Management

"Hi! I’m Manuel, a new PhD student! I will be working with Professor Mengis on what drives organizations’ attention and explore how attention is built, sustained and re-oriented in everyday business practice. I’m curious by nature and always down for a chat. Happy to be part of IMCA!”

Learn more on the research project, to which Manuel is contributing: https://search.usi.ch/projects/2522