Welcome to Laura who just joined IMCA as a visiting PhD student

Institute of Marketing and Communication Management

Laura Bruschi is a third-year PhD Candidate in Sociology and Methodology of Social Research at the University of Milan. Her current research focuses on the socio-technical construction of marketing insights in the age of AI, which she is investigating using qualitative and digital methods.

Here are a few words from her:

"Hello! I'm Laura, and I'm currently in the final year of my Ph.D. program. While I'll be dividing my time between the University of Milan and USI, I am excited to join you and work with Prof. Léna Pellandini-Simányi. I'm looking forward to sharing ideas and meeting new colleagues here in Lugano".