Sexuality and the Short-Circuiting of Marketing Theory
Institute of Marketing and Communication Management
In a special issue on Hierarchies of Knowledge in Marketing Theory, Luca M. Visconti - together with other distinguished scholars - has published a thought provoking paper on the epistemic enclosures with which Marketing is treating sexuality and how we could short circuit the hierarchies of knowledge in marketing theory. While 'Sex Sells' is a popular adage in advertising, sexuality rarely is an object of study in marketing, if not linked to theoretical proxies such as subculture, gender or theorisations like consumer desires. If you wish to learn how we could cross wires in Marketing's discourse on sexuality, have a read!
Coffin, J., Eichert, C. A., Bettany, S., Lindridge, A., Oakenfull, G., Ostberg, J., Peñaloza, L., Rinallo, D., Rowe, D., Santana, J., Luca M. Visconti, & Walther, L. (2022). Crossing wires: short-circuiting marketing theory. Marketing Theory, https://doi.org/10.1177/14705931221074722
